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May 18, 2022·3 min reading

5 Tips for Creating Effective Webinars

In order for the activity to bring a positive result, it is necessary to consider its main features, advantages and possible pitfalls. It's the same with even organization. When organizing a webinar, you should pay attention to the key points, clearly understand the goal and make the most of your opportunities. Let's dive into the intricacies of organizing a webinar and figure out what to look for.

Effective webinar

Webinar and its main features

A webinar is a pre-organized event that includes careful preparation for the exchange of useful information. The concept of a webinar comes from the words "network" and "seminar". So it would be logical to assume that webinars are online events that involve the exchange of ideas and communication with the audience. Indeed, one of the main features of successful webinars is written, visual and voice communication. Although the format assumes that the speakers are talking to the audience, it also supports a question section.

Webinars can be streamed live or pre-recorded. Each option has its pros and cons. When hosting a live event, you can participate and ask questions to get an immediate response. Pre-recorded events allow you to share and view them as many times as needed, so they can be less questionable than during a live meeting.

When is it useful to use webinars?

Webinars are best suited for situations where the organizer needs to get a significant result from communicating with a large audience. These activities are usually carried out once and have a long-term effect. With this in mind, we suggest that webinars are best for:

  • unique opportunities for the exchange of ideas on educational or scientific issues;
  • elements of business training with the involvement of well-known specialists;
  • marketing campaigns, including presentations and increasing lead generation.

With the core features in mind and a few tips to improve your webinar creation process, you can create really compelling content.

Webinar Tips

To create an effective webinar, people must consider the critical points that make it interesting. Using video and audio does not mean that you will be guaranteed success, so let's mention some critical points to consider:

  • Know your audience - To attract people, you need to understand what they need. Do thorough research to find out the pain points and problems that people face and be open to the past of most of them.
  • Focus on a specific idea - general and abstract topics do not arouse interest and, in order to attract people, get hung up on something unusual, creative, new.
  • Send the questionnaire before the webinar - tell the speakers what the discussion line is and how you want to form it. This is of particular importance if you are conducting interviews or webinar debates.
  • Write a strong script - hosting a webinar means thinking about the optimal time to discuss each item and remembering the key point to be mentioned.
  • Avoid talking head syndrome - when discussing some phenomena or functions, offer a real application of what you are talking about. Put the abstraction in real circumstances and make it more understandable.

Consider webinar best practices to make them more interactive and engaging, keep your presentation light, and keep up with the times. Remote events are easier to organize and more difficult to conduct in terms of non-verbal communication. Therefore, compensate for this lack by a varied and thoughtful use of the equipment at your disposal.

Basic technical rules for a good webinar

Because webinars are online events, a lot depends on the devices people are using. To avoid any inconvenience, you should think about this point in advance:

  • Choose the right equipment: PC, microphone and speakers (or headset), webcam, etc. Check if they are comfortable for the speakers to use.
  • Take care of the software. Make sure your webinar apps are reliable and compatible with other programs you'll need during the conference.
  • Check the video and sound quality.

It's better to use modern hardware and software, so if you don't have it when you come up with the idea for a webinar, think about how you can deal with this problem.

Preparing for a webinar is a complex thing that requires careful attention. But keeping in mind the basic tips and points, the task is greatly simplified. Make it even less of a hassle with the iMind app.

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